‘Stories like Jaime put a face on the statistics of a serious person dies of melanoma every hour,’ said William D. James dermatologist, doctor, FAAD, president of the American Academy of Dermatology. ‘In tanning acquired by exposure to UV radiation to the outside or the inside is simply not worth the risk.’Note: The following quote is in reference to statistics on rates of melanoma increases among young women: Purdue MP, Freeman LEB, Anderson WF, Tucker MA, Journal of Investigative Dermatology (2008) 128, 2905-2908, doi: 10.1038/jid . 2008.159; published online July 10, 2008.
‘Like many people, I do not know how tanning beds are dangerous,’ said Donna Regen, Allen, Texas, who is the mother of Jaime and participates in the campaign. ‘We now know that UV rays of tanning beds contribute to melanoma. It ‘an evil, evil disease. I can not find the words to describe what I missed.’
‘No mother should ever sit next to her daughter and pump poison into the veins for the treatment of chemotherapy. No mother should ever find his daughter in a cemetery,’ said Donna. ‘No mother should do these things. Melanoma is preventable . ‘
Jaime Regen Rea spent the long hours of school meals close to a tanning salon in an effort to be brown and popular. Jaime, who has also spent time in the sun, has grown from a self-proclaimed addict tanning bed to a patient in a few years. Jaime was diagnosed with melanoma, the deadliest form of, for 20 years and died just three weeks shy of his 30th birthday. Now that his family is to honor the memory of Jaime, attending the American Academy of Dermatology (Academy) new TV and print public service advertising (PSA) to educate people at increased risk of melanoma and tanning beds l ‘ exposure to the sun.
The campaign also includes a radio PSA is a contemporary folk song about the dangers of indoor tanning, is distributed throughout the country. The PSA will air in movie theaters in select markets.